La Lonja
The Lonja is the Real Estate Guild of Antioquia that brings together professionals and organizations involved in various activities within the sector. This organization has distinguished itself through its work in creating projects for fairs, events, and courses, allowing guild members to stay updated.
Re-branding
real estate & re-branding
Faced with the need for rebranding, The Lonja decided to transform its visual identity, driven by the limitations of the previous logo, which struggled to adapt to different formats.
About the inspiration
In the creative process, we drew upon the principles of innovation and continuous learning, reinterpreting them through the abstraction of a lightbulb. Recognizing that The Lonja serves as a meeting point for real estate guild members, we employed the location pin symbol as a reference to encapsulate
The Lonja's most important concept: networking.As a result, we designed a more dynamic symbol aligned with The Lonja's principles, accompanied by updated, friendlier typography and an expanded color palette providing flexibility for creating distinctive visual combinations. Additionally, we've developed a brand universe inspired by this symbol, acting as an extension and projecting dynamism without completely losing the conservative essence of The Lonja.
