Floppi
Floppi is a company that distributes fire nationwide, offering a range from lighters to butane gas.
Our challenge was to build graphic foundations, starting with the existing logo, to highlight each product's lifestyle and project its essence with greater impact.
Brand Identity - Art Direction - Packaging
Consumer Goods & Brand Identity
The goal wasn’t just to create for building but to reinforce an influential and aspirational identity, conveying quality and consistency across all touchpoints, from packaging to visual messages.
About the inspiration
It might sound obvious, but fire was our main inspiration. We began with color selection, considering how a fire's temperature variations affect its hues. This allowed us to use those differences as a foundation for creating a vibrant and dynamic palette.
On the other hand, we experimented with a sans-serif font full of personality, which allowed us to add flexibility and character to the brand’s communications.
An additional challenge was creating a collection of 100 illustrations for their lighters. In this collection, you’ll find everything from fun, cartoon-inspired illustrations with bold copy to designs based on Japanese masks exploring various archetypes.
