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La Jagua

Medellín, Colombia

La Jagua is a florist that redefines the art of giving and receiving flowers, offering customers a unique experience from the selection of flowers to the moment of delivery.

This brand was born from the personal experience of one of the founders. His girlfriend was going through a period of mourning, and he, from afar, was searching for a meaningful gift to send her. After an extensive search, he found a florist that met his expectations and inspired the idea of creating a place to help others deliver a memorable experience and enjoy the joy of giving.

E-commerce

flowers & e-commerce

Four partners joined the project, each bringing their skills and aligning with the essence of the flagship product to create a flower box of the highest quality, with ecological awareness, and always adhering to their values: simplicity, generosity, humanity, and innovation.

La Jagua focuses on every detail of the customer experience, from selecting and cultivating the flowers and partnering with local businesses to the packaging design. Additionally, committed to social responsibility, they donate 1% of their purchases to charitable causes, becoming part of the 1% Club.

About the inspiration

Our challenge was to translate that vision into the development of the website. We aimed for functionality and visual appeal while ensuring that the essence of La Jagua was present in every corner.

We knew that the magic of flowers had to be reflected in every aspect of the digital design, so the template choice was crucial. It allowed us to integrate videos, images, and illustrations that reflect the heart of La Jagua. One of the biggest challenges was implementing features allowing users to schedule their flower deliveries, manage calendars, and block specific days.

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